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Home » Michael Saylor’s Strategy Set To Yield $14 Billion Profit In Q2, Bloomberg
DOGE & Cryptocurrency

Michael Saylor’s Strategy Set To Yield $14 Billion Profit In Q2, Bloomberg

elonmuskBy elonmuskJuly 2, 2025No Comments3 Mins Read
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Strategy, formerly known as MicroStrategy, is on track to report an impressive $14 billion in unrealized gains from its extensive Bitcoin accumulation strategy. 

Co-founded by Michael Saylor, the company has successfully transformed itself from a struggling enterprise software provider into a leading leveraged Bitcoin proxy, drawing comparisons to major corporate powerhouses such as Amazon and JPMorgan Chase.

Strategy Set To Post Record Profits

According to a recent Bloomberg report, Strategy’s anticipated profits stem largely from the rebound in Bitcoin prices and recent changes in accounting practices that allow the firm to value its substantial cryptocurrency holdings at market rates. 

Analysts project that while Strategy’s software business may only generate approximately $112.8 million in revenue for the second quarter, the surge in Bitcoin prices has significantly bolstered its financial outlook.

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This potential record profit comes after a turbulent period for the company, which faced criticism from notable investors like Jim Chanos. Chanos has publicly derided Saylor’s valuation model, describing it as “financial gibberish,” while Saylor has countered that Chanos fails to grasp the intricacies of his approach. 

Despite the skepticism, Mark Palmer, an analyst at Benchmark Capital, noted Saylor’s resilience, stating that he has consistently outperformed not only his critics but also the broader market.

Since Saylor initiated his Bitcoin buying spree, Strategy’s stock has skyrocketed over 3,300%. In the same time frame, Bitcoin has appreciated approximately 1,000%, while the S&P 500 has advanced around 115%. The company’s shares saw a 40% increase in the second quarter, significantly outpacing the S&P’s 11% rise.

$64 Billion Bitcoin Value

The recent accounting change at Strategy, which took effect in the first quarter, allows the firm to recognize the market value of its Bitcoin holdings—currently valued at about $64 billion—resulting in substantial swings in reported earnings. 

Previously, the company treated its Bitcoin similar to intangible assets, which limited their ability to recognize gains unless the assets were sold. This change has positioned Strategy to capture the full benefit of Bitcoin’s price fluctuations.

Related Reading

At the start of the second quarter, Strategy held 528,185 BTC, valued at over $43.5 billion based on market prices. An increase in the value of Bitcoin of 30% during the quarter alone contributed more than $13 billion to the company’s unrealized gains. Cumulatively, weekly purchases have brought the company closer to holding 600,000 BTC.

Despite the positive outlook, the company has faced legal challenges, including several class-action lawsuits claiming that executives misled shareholders regarding the first-quarter losses. In response, Strategy has pledged to vigorously defend against these accusations.

Strategy
The daily chart shows BTC’s price failing to tackle its $111,800 record. Source: BTCUSDT on TradingView.com

As of press time, BTC trades at $106,100, down 5% from its current record high of $111,800 during May’s rally.

Featured image from DALL-E, chart from TradingView.com 



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