Super Bowl ads 2025: Live updates

If you’re a fan of pairing your football with some chicken wings, your wallet will be taking less of a hit this year than usual. Despite the bird flu outbreak, which has decimated egg-laying flocks, chickens raised for meat have been mostly unaffected.

Inflation on an annual basis for fresh and frozen chicken parts is hovering just above 1% nationwide, according to the most recent consumer price index from the U.S. Bureau of Labor Statistics. That’s about half the national average for the overall CPI.

However, previous bouts of inflation mean that chicken prices are much higher than they were just four years ago. The price for chicken parts today is up almost 25% from 2021. By contrast, the general CPI is only 21% higher than it was four years ago.

Rapper Kendrick Lamar is headlining this year’s halftime show fresh off a massive night at the Grammys.

Lamar’s “Not Like Us” single swept all five categories it was nominated in last weekend, winning Record of the Year, Song of the Year, Best Rap Performance, Best Rap Song and Best Music Video.

The song made waves when it was first released in May as one of several diss tracks traded between Lamar and fellow rapper Drake. Drake last month sued his record label, Universal Music Group, claiming the label, which also represents Lamar, defamed him by distributing a “false and malicious narrative” with the song.

Lamar is launching a national tour with R&B singer SZA in April. SZA is also set to perform during Sunday’s halftime show, sponsored by Apple Music.

— Sara Salinas

Rob Gronkowski had two chances at FanDuel’s “Kick of Destiny” — now it’s the Manning brothers’ turn.

During the Super Bowl pregame show in New Orleans, Peyton and Eli Manning will each get a chance to kick a 25-yard field goal in what’s becoming the most high-profile annual pregame betting opportunity.

According to FanDuel’s official rules, if both Mannings miss their field goal, the marker is moved up five yards. If they both make it, the ball remains at the same spot and they kick again. If the brothers match each other, the third round will turn to tie-breaker rules.

Fans have until 3:00 p.m. ET to lock in their vote for which brother will be victorious. Winners will receive an equal share of the $10 million prize pool.

— Sarah Whitten

Viewers looking for a Spanish-language telecast of the Super Bowl will have two options this year: Fox’s cable TV network Fox Deportes and NBCUniversal’s over-the-air broadcaster Telemundo.

The first time the Super Bowl aired in Spanish was in 2015 on Fox Deportes. Telemundo’s first broadcast of the Super Bowl took place in 2022, and the network has seen its viewership of NFL games significantly grow since then. Last fall, the two networks announced they would each air the Super Bowl and produce separate broadcasts.

While NFL games, especially the Super Bowl, are known for their explosive ratings, the league has been pushing to expand its audience, both globally and within the U.S. A key part of that strategy is Hispanic viewership, CNBC reported last year.

— Lillian Rizzo

Advertisers once again shelled out a record amount for spots during the Super Bowl this year. Broadcaster Fox sold out of ad spots in the fall for the Super Bowl, and more than 10 of its 30-second commercials were priced at $8 million, CNBC previously reported. Advertisers that got in early spent more than $7 million, the person said.

Few live events or TV programming garner the audience that the Super Bowl does each year, ensuring advertisers are willing to pay up to have their brands in front of millions of eyeballs at once.

Last year Nielsen reported roughly 123.7 million people watched the Super Bowl. This year has potential for even more viewers with Fox offering the game on its free streaming service Tubi.

— Lillian Rizzo

The Super Bowl is no stranger to streaming as broadcasters have been offering simulcasts of the game on their services in recent years. What’s different this year is that the Super Bowl will be available on Tubi, the Fox-owned free, ad-supported streaming service.

Consumers without cable TV subscriptions or access to the game through traditional methods will be able to watch it for free on the Tubi app, which is available on streaming TVs, devices and phones.

Fox Deportes’ Spanish-language telecast will be offered, too, and Tubi will have an exclusive pregame Red Carpet show for those looking for an alternative to the typical pregame show.

Tubi’s viewership skews toward millennials, Gen Z and women, expanding potential fandom for the NFL and reach for advertisers that have shelled out big bucks.

Tubi will air the same feeds as those broadcast by Fox — commercials and all.

— Lillian Rizzo